Customers have seen too many “−70 %” on prices nobody ever paid. Honest promotions sell better over time.
1. A real reference price
Show the lowest price of the last 30 days, as the Omnibus directive requires in the EU.
2. A real end date
If the sale ends Sunday, it ends Sunday.
3. Clear conditions
Minimum order, excluded products, codes: all visible before the cart.
4. No fake stock
“Only 2 left” must be true.
5. Fewer, better promotions
Constant discounts train customers to wait.
6. Reward loyalty too
Not only new customers deserve a good price.
More ideas in discount ideas. Omnily takes care of rule 1; see the demo.
Frequently asked questions
What is a fair reference price?
The price actually applied before the discount; in the EU, the lowest of the previous 30 days.
Are countdowns allowed?
Yes if the end date is real.
How often should a store run promotions?
A few strong moments per year work better than permanent discounts.