For photographers, the website is the portfolio, the price list and the booking desk at once. Beautiful images are essential, but they are not enough: potential clients also need to understand your offers, prices and process. Here is what a photographer website needs.
A focused portfolio
Show your best 20 to 40 images per specialty (weddings, portraits, products, real estate), not everything you have ever shot. One gallery per specialty helps clients find what they need and helps you rank for “wedding photographer [city]”.
Before / after retouching
For retouching, product photography or real estate, a before / after slider shows your editing skills instantly. See before and after sliders.
Packages and pricing
Clients want an idea of the budget before contacting you. Show packages with starting prices: what is included, number of photos, duration, delivery time. A pricing table with a highlighted package makes the choice easier.
Albums and magazines as flipbooks
Wedding albums, lookbooks and printed portfolios can be shown as flipbooks, giving visitors the feeling of turning the pages of a real album. See how to embed a PDF.
Testimonials
Couples and brands want to know how it felt to work with you. Place testimonials next to each portfolio and on the pricing page. Ask for them right after delivering the photos, see how to ask for testimonials.
Booking and availability
For weddings and events, the first question is “Are you available on our date?” A short contact form asking for the date, location and type of shoot gets better leads. A WhatsApp button suits clients who prefer messaging.
Speed with lots of images
- Export images for the web, not at full resolution.
- Use lazy loading and responsive images.
- Avoid heavy fullscreen sliders on the home page.
SEO for photographers
Write a short text for each gallery, use descriptive file names and alt text, and publish blog posts about real shoots with the venue and city. Before / after slider, pricing table, flipbook and testimonials are in the Business Website Bundle.
Frequently asked questions
Should photographers show prices?
Starting prices or packages help clients self-qualify and lead to better enquiries.
How many photos in a portfolio?
Twenty to forty of your best images per specialty.
How do I keep a photo-heavy site fast?
Web-optimised exports, responsive images and lazy loading.