Web agencies, designers, developers and marketers all have portfolios, yet many look the same: a grid of screenshots and a contact form. Clients choose the provider who shows results, explains the process and makes the budget clear.
Case studies, not screenshots
For each project: the client’s problem, what you did, and the result (traffic, leads, sales, time saved). Three detailed case studies convince more than thirty thumbnails.
Before / after redesigns
For redesigns, a before / after slider shows the transformation instantly. See before / after sliders.
Client logos
A logo carousel under the hero section shows who trusts you, with permission from each client.
Packages and starting prices
Clients want to know if you fit their budget. Present packages (landing page, business website, e-commerce, maintenance) with starting prices in a pricing table, with a monthly / yearly toggle for maintenance plans.
Testimonials
Place testimonials in each case study and on the pricing page. Ask for them at the end of each project, see how to ask for testimonials.
Your process
Explain your process in four or five steps (discovery, design, development, launch, follow-up). It reassures clients who have never worked with an agency.
Team
If you are an agency, show the people. See team pages.
Client previews
During projects, a coming soon page with a secret preview link lets clients review the site before launch, see coming soon plugins.
Make your own site an example
Your site is a case study in itself: fast, accessible and well-written. The slider, logo carousel, pricing tables, testimonials, team and coming soon tools mentioned here are all in the Complete Plugin Bundle; browse the live demos.
Common mistakes
- Screenshots without context or results.
- A slow, heavy portfolio site, which contradicts your expertise.
- No prices at all, attracting very small budgets or none.
- Only “Contact us” as a call to action.
Case study template
- Client and sector.
- Problem and goals.
- What you did.
- Before / after.
- Results with numbers.
- Client testimonial.
Frequently asked questions
Should agencies show prices?
Starting prices per package help clients self-qualify and shorten sales calls.
How many case studies do I need?
Three to six detailed ones are better than a long gallery.
Can I use premium plugins on client sites?
Check each plugin’s license terms before installing it on client sites.