Shoppers read reviews, but they look at customer photos first. A real picture taken at home shows the true color, size and quality of a product better than any studio photo. Photo reviews are one of the strongest kinds of social proof.
Why photo reviews convert
- They show the product in real life, in a real home or on a real person.
- They answer questions about size, color and finish.
- They are hard to fake, so they build trust.
Make it easy to add a photo
Add a photo field directly in the review form, accept phone photos (JPG, PNG, WebP), show a preview and keep the limit reasonable: three photos of a few megabytes each.
Ask at the right time
- A few days after delivery, not after the order.
- In a short email with a direct link to the review form of the product.
- With a small thank you if you like: a discount on the next order (without asking for positive reviews).
Also see how to ask customers for testimonials and QR codes for reviews in parcels.
Moderation
Approve reviews before they appear, check photos (no personal information, nothing inappropriate) and answer negative reviews politely. Hiding every critical review makes the others less credible.
Display them well
- A rating summary: average, number of reviews and a bar per star rating.
- Filters: by stars and “with photos”.
- A customer photo gallery above the reviews.
- A lightbox to see photos large, also on phones.
Use them elsewhere
A wall of photo reviews on the home page, in emails and on social media (with permission) extends their effect. See testimonials on product pages.
Tool
Reviewly adds the photo field, the rating summary with star filters, a customer photo gallery and a photo review wall. See the live demo.
Frequently asked questions
Can customers add photos without an account?
It depends on your WooCommerce review settings; Reviewly follows them.
Are photos checked?
Files are checked by type and content, and shown only when the review is approved.
Can I offer a reward for reviews?
You can thank customers for leaving a review, but never only for positive ones.