Patients choosing a doctor, dentist, physiotherapist, osteopath or therapist look for reassurance and practical information: who will treat them, when the practice is open, how to book and how to get there. A clear website reduces phone calls and helps new patients choose you. Always follow the advertising and information rules of your profession and country.
Essential pages
- Home: who you are, what you treat, how to book, today’s hours.
- Team: each practitioner with photo, specialty, languages and booking link.
- Services or treatments: one clear section per type of care.
- Practical information: address, access, parking, accessibility, what to bring.
- Fees and payment: where allowed, the main fees and reimbursement information.
- Contact: phone, booking, emergency instructions.
Present the team
Patients often choose a person. Show each practitioner with a professional photo, specialties, qualifications and languages spoken, and a direct booking link. Groups (doctors, therapists, reception) help organise larger teams. See how to create a team page and how to choose a team plugin.
Opening hours and closures
Show hours per day with breaks, a live “open / closed” status and upcoming closures (holidays, training days). Indicate what to do when the practice is closed. See holiday opening hours.
Booking and contact
Put the booking button in the header and on each practitioner’s card. Keep the phone number one tap away on mobile. Messaging buttons can help for administrative questions, but make clear that they are not for emergencies.
Fees and price lists
Where regulations allow, a clear list of consultation fees reduces questions at reception, see how to display a price list.
Accessibility and privacy
- Readable fonts, good contrast, keyboard-friendly navigation.
- Information about wheelchair access.
- No sensitive health data collected through simple contact forms; use secure booking tools.
- A clear privacy policy.
Local visibility
Keep your Google Business Profile accurate, use LocalBusiness or a more specific medical type in your structured data (see LocalBusiness schema), and mention your city and specialties naturally in page titles.
Team, hours and price list tools are included in the Business Website Bundle; try the team demo and opening hours demo.
Common mistakes
- No photos or names of practitioners.
- Outdated hours and closures.
- Booking hidden on a sub-page.
- No information on access, parking and accessibility.
Frequently asked questions
Can medical practices publish testimonials?
Rules differ by country and profession. Check your professional code before publishing patient testimonials.
Should I use online booking?
It reduces calls and is appreciated by patients. Use a secure tool designed for healthcare.
What should the home page show first?
What you treat, how to book and today’s hours.