Companies compare prices excluding VAT; consumers want the final price. One store can serve both.
Let visitors choose
A simple switch “Incl. VAT / Excl. VAT” remembered on every page.
Label every price
A small “excl. VAT” after the price avoids confusion.
Taxes stay correct
The switch changes the display, not the tax charged at checkout.
Add a VAT number field
For businesses, see VAT number at checkout.
Trade prices
For real wholesale prices, see the B2B guide.
Vatly adds the switch. See the demo.
Frequently asked questions
Does the switch change the tax charged?
No, only how prices are shown.
Which should be the default?
Including VAT for consumer stores, excluding for B2B stores.
Does it work with caching?
Yes, with a cache that varies by cookie.