Clients looking for a lawyer, notary or accountant are often worried and in a hurry. They want to know quickly whether you handle their type of matter, who they will deal with, how fees work and how to get an appointment. Always respect the communication rules of your profession and country.
Practice areas
One page per practice area (family law, employment, business creation, payroll, tax returns) explaining typical situations, how you help and the first steps. These pages answer real questions and rank for searches like “employment lawyer [city]”.
The team
Clients choose a person they trust. Present each partner and associate with a professional photo, practice areas, languages, qualifications and a booking link. Groups (partners, associates, assistants) organise larger firms. See team pages and team plugins.
Fees
Where rules allow, explain how fees work: fixed fees for common services, hourly rates, first consultation price. A clear table reduces hesitation, see price lists for services.
Office hours and appointments
Show office hours with a live status, closures during holidays and how to book. A booking link per professional saves phone calls. See opening hours.
Resources
Guides, checklists and newsletters (for example a tax calendar) show expertise. Long guides and reports can be displayed as flipbooks, see how to embed a PDF.
Confidentiality
Do not invite people to send sensitive details through a simple contact form. State how you handle confidential information and offer secure channels.
Local visibility
Complete your Google Business Profile, keep your address and hours consistent and add LocalBusiness structured data, see LocalBusiness schema. Team, hours and price list tools are in the Business Website Bundle.
Common mistakes
- Generic text that does not explain concrete situations clients face.
- No photos of the team.
- No information on how fees work.
- Contact only by phone during office hours.
Checklist
- One page per practice area with typical situations.
- Team profiles with booking links.
- Fees explained where allowed.
- Office hours with holiday closures.
- Resources and guides.
- Confidentiality information.
Frequently asked questions
Can law firms publish client testimonials?
It depends on your bar or professional rules. Check before publishing.
Should I publish fees?
Where allowed, transparent fees for common services build trust.
What should the home page show first?
Your practice areas, location and how to book a first appointment.