Most first-time visitors leave without buying. That is normal. The stores that grow are the ones that give these visitors a reason and a way to come back, without paying for ads every time.
1. Collect emails with a real offer
A welcome discount or useful guide in exchange for the email address, shown at the right moment, see email popups that convert and welcome discounts.
2. Let them save products
A wishlist keeps the products they liked one click away, see does your store need a wishlist?
3. Notify them when a product is back
A sold-out product is a future sale if you collect the email, see back in stock notifications.
4. Publish useful content
Guides, comparisons and ideas bring visitors from search engines, again and again. Make them easy to read, see readable long articles.
5. Reviews and photos
Visitors who hesitate come back for reassurance: photo reviews make the decision easier.
6. Seasonal moments
Black Friday, Christmas, sales: announce them to your list, see turn Black Friday buyers into repeat customers.
7. A great first order
Fast delivery, nice packaging and a thank you note make customers come back on their own.
Tools
Wishly (wishlist), Popsy (email popup) and Restockly (back in stock alerts) cover the first three points. See the wishlist demo.
Frequently asked questions
What is the cheapest way to bring visitors back?
An email list: it costs almost nothing and you own it.
How often should I email my list?
Regularly but not too often: news, useful content and real offers.
Do wishlists bring visitors back?
Yes, they give visitors a reason and a place to come back to.