The cart is where customers decide whether they really buy. Small changes there have a direct effect on your revenue. Here are ten of them, from the quickest to set up.
1. Do not send customers away after “Add to cart”
Show a confirmation and the cart on the side instead, see why a side cart sells more.
2. Show the cost of shipping early
Unexpected costs at checkout are the first reason for abandonment. Say it on the product page and in the cart.
3. A free shipping goal
A progress bar turns shipping costs into a goal: customers add one more item, see free shipping bars.
4. One relevant suggestion
A small add-on that goes with the cart content, added in one click.
5. Easy quantity changes
Plus and minus buttons, and a remove button that is clear but not too big.
6. Delivery date
“Delivered by Friday” reassures and decides, see estimated delivery dates.
7. Reassurance near the checkout button
Secure payment, free returns, customer service contact. Short and visible.
8. A big checkout button
One main button, visible without scrolling on phones.
9. Coupon field, but discreet
A big coupon field sends customers to search for codes elsewhere. Keep it as a small link.
10. Bring back those who leave
A welcome offer collects emails before visitors leave, and a wishlist lets them save products for later.
Tools
Cartly adds a side cart with a free shipping bar and suggestions (demo); Shipdate shows delivery dates. Also read the WooCommerce conversion tips.
Frequently asked questions
What is a normal cart abandonment rate?
It is common for most carts to be abandoned; the goal is to remove avoidable reasons.
Should I hide the coupon field?
Keep it available but discreet, so customers do not leave to search for codes.
How many suggestions in the cart?
One or two relevant products are enough.